[OOIS'2002 site]

Business models should become a major stake in e-business. In this talk, we show that the business model concept is an interesting tool for understanding, designing, sharing, measuring, changing and even simulating businesses. Understanding them and helping to design them are important issues. The main objective of this talk is to propose a framework or ontology for defining business models.

Our e-business model ontology outlines what value a company offers to which customer segments. It describes the architecture of the firm and its network of partners for creating, marketing and delivering value and relationship capital, in order to generate profitable and sustainable revenue streams. The presentation tackles with the four aspects of the suggested ontology which covers the product innovation, the customer relationship, the infrastructure management and the financial aspects of business models.

This framework could be used for describing, cataloguing and analysing case studies illustrating typical business models. Another use of this framework should be to develop a computer-aided design tool for supporting the design, the assessment, the benchmarking, the critics, and the simulation of new business models.

Material

• abstract (PDF)
• slides (PPT) about 3 Mg
• references