[ER'2002 site]

The m-business landscape never stops to change and the impacts on the mobile market are constant as players reposition themselves on the market according to the new opportunities and threats brought by rapid technological developments. This paper proposes a conceptual tool to better understand this player arena. Its objective is to provide the researchers with an ontology for analyzing and assessing the business models adopted by these players.

Our e-business model ontology outlines what value a company offers to which customer segments. It describes the architecture of the firm and its network of partners for creating, marketing and delivering value and relationship capital, in order to generate profitable and sustainable revenue streams.

The first level of decomposition of our ontology contains the four main pillars of a business model, which are the products and services a firm offers, the relationship it maintains with its customers, the infrastructure necessary in order to provide this and finally, the financials, which are the expression of business success or failure.

Material

• abstract (PDF), to be published in the LNCS serie of Springer-Verlag
• slides (PPT) about 7 Mg