| Fields of research |
Professors |
| Marketing research |
G. Cestre |
| Brand management |
G. Cestre |
| Consumer behavior |
G. Cestre |
| Diffusion of innovations |
G. Cestre |
| Situations analysis |
G. Cestre |
| Ethics and social responsability |
G. Cestre |
| Consumer goodwill |
G. Cestre |
| Customer Management |
B. Ivens |
| Price Management |
B. Ivens |
| Marketing Organization |
B. Ivens |
| Key Account Management |
B. Ivens |
| Relationship Management |
B. Ivens |
| Industrial Marketing |
B. Ivens |
| Brand management |
B. Müller |
| E-marketing |
B. Müller |
| Quantitative methods |
B. Müller |
| Brands and consumer behavior |
B. Müller |
| International Marketing |
J.C. Usunier |
| Comparative and cross-cultural
management |
J.C. Usunier |
| Trust and business |
J.C. Usunier |
| International business negotiations |
J.C. Usunier |
| International management education |
J.C. Usunier |
| Research methods in management |
J.C. Usunier |
| Corporate strategy |
B. Catry |
| Corporate ethics |
G. Palazzo |
| Branding et Corporate Social Responsibility |
G. Palazzo |
| Public marketing |
M. Pasquier |
| Institutional communication |
M. Pasquier |
| Crisis communication |
M. Pasquier |
| Media research |
M. Pasquier |
