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Publications 2009



Dutton, J. and Morhart, F.M. "Heartwarming as the Other Side of Heartbreaking Experiences in Research", Journal of Management Inquiry, forthcoming.

Jenewein, W. P. and Morhart, F.M. "How E-Leadership Turns from a Curse to a Blessing [So wird E-Leadership vom Fluch zum Segen]", IO New Management, forthcoming.

Morhart, F.M., Herzog W., and Tomczak, T. "Brand-Specific Leadership: Turning Employees into Brand Champions", Journal of Marketing, 73 (5), 122-142, 2009.

Ivens B.S. "Wertschöpfungs- und Werteinforderungsnormen im Rahmen der ,,Plural Form Governance": Ein empirischer Test in Key-Account- und Nicht-Key-Account-Dyaden", Zeitschrift für Betriebswirtschaft, Forthcoming 2009.



Cestre, G. and Lalos, M. "The The consequences of retailer vs. media communication about the use of intrusive marketing practices on customer attitudes, satisfaction, trust and loyalty", Advances in Consumer Research, proceedings of the ACR North American Conference, San Francisco, 36, 968-969, 2009.

Usunier, J.C. "Un pluriliguisme pragmatique face au mythe de l'anglais lingua franca de l'enseignement supérieur", presentation at the Colloque de L’Académie Suisse des Sciences Humaines on  the "Enjeux du plurilinguisme pour la construction des savoirs", Bern, Zentrum Paul Klee, 12-13 November 2009.

Usunier, J.C. and Simon, F. “Good Old Catalogs? Gender and Cognitive Styles as Determinants of Preference for Print Catalogs », presentation  at the 3rd Great Lakes-NASMEI Marketing Conference, Mahabalipuram, India,  17-18 December 2009.

Usunier, J.C. “Language as a key input in investigating conceptual equivalence in cross-cultural management research”, presentation at the Workshop on Language and Multilingualism in Management, Hanken-Swedish School of Economics, Helsinki, 11-12 June 2009.


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