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Publications 2008

 

Articles

 

Ivens B.S. and Mayrhofer U. "Les determinants de la flexibilité dans la relation client-fournisseur", Revue Française de Gestion, 2008.

Ivens B.S. and Pardo C. "Key Account Management in Business Markets: An Empirical Test of Common Assumptions", Journal of Business & Industrial Marketing 23(5), 2008.

Kocher, B. and Lalos, M. "Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand", Advances in Consumer Research, 35.

Kocher B., Müller B., Chauvet V. and Ivens B. "Is the Internet a new Eldorado for counterfeits?", Advances in Consumer Research, Vol. XXXV.

Lalos, M. “Want to watch? You’ve got to pay”: The Link between Intrusiveness and Outcomes Typifying the Customer-Firm Relationship", Advances in Consumer Research, 35.

 

Lalos, M. and Cestre, G. "The consequences of retailer vs. media communication about the use of intrusive marketing practices on customer attitudes, satisfaction, trust and loyalty", Advances in Consumer Research, 36, forthcoming 2009.

Florès, L., Müller, B., Agrebi, M., and Chandon, J.-L. "Impact des sites de marque: effets de la visite et apports des outils relationnels", Revue Française du Marketing 217(2), 27-43, 2008.

Müller, B. "Consistency between brand image and website image: does it matter?" International Journal of Internet Marketing and Advertising, 4 (4), 350-361, 2008.

Müller, B., Florès, L., Agrebi, M., and Chandon, J.-L. "The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role ?", Journal of Advertising Research 48(3), pp.465-472, 2008.

Usunier, J.-C., and Cestre G., "Further considerations on the relevance of country-of-origin research", European Management Review, 2008, 5, 271-274.

 

Livres et volumes édités

Usunier J.-C., La négociation internationale. In: Eduardo Davel, Jean-Pierre Dupuis, et Jean-François Chanlat (eds) (eds.) Gestion en Contexte Interculturel. Presses de l’Université Laval, pp. 253-292, 2008.

Usunier J.-C., "Postface" in Yih-teen Lee, Vincent Calvez and Alain-Max Guénette (editors), La Compétence Culturelle, Paris, L'Harmattan, 2008, 319-321.

Usunier J.-C., Lee J, Marketing Across Cultures, 5th edn. Pearson, Harlow, Forthcoming.

 

 

Conférences

Güse, K. and Ivens, B. "A Taxonomy of Brand Personalities", 37th European Marketing Academy (EMAC) Conference, 27-30 May 2008, Brighton, England.

Güse K., Ivens B. and Müller B. "Types of Price Behaviour and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing", 37th European Marketing Academy Conference, 27-30 May, Brighton, England.

Guese, K.S. and Gautschi Hälg, K. “The Effects Of Intimacy On Consumer-Brand Relationships”, Association for Consumer Research 2008 Annual North American Conference (ACR), San Francisco, octobre 2008.

 

Rey Pardo C. and Ivens B. "Governance mechanisms and price level: an empirical study in vertical business-to-business relationships", 37th European Marketing Academy (EMAC) Conference, 27-30 May 2008, Brighton, England.

Ivens, B. and Müller, B. "Supplier Satisfaction in Business Markets: A Case Study",  1st French - German – Swiss Workshop on B2B Marketing, Lausanne, June 20-21, 2008.

Ivens, B. and Pardo, C. "Some Common Issues on Business to Business Marketing Organization, Confronted to Empirical Evidence", 1st French - German – Swiss Workshop on B2B Marketing, Lausanne, June 20-21, 2008.

Ivens, B.S., Müller, B., and Güse, K. (2008), “Types of Price Behavior and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing”,  Proceedings of the North American Association of Consumer Research Conference, San Francisco, October 21st – 24th.

Pardo, C. and Ivens, B.S. (2008), “Trends in the evolution of industrial marketing organization”, Proceedings of the 24th Annual Conference of the Industrial Marketing & Purchasing Group, Uppsala, September 3rd – 6th 2008 (CD-ROM).

Ivens, B.S. and Shan, J. (2008), “Governance structures in international buyer-supplier relationships: An empirical test , Proceedings of the 24th Annual Conference of the Industrial Marketing & Purchasing Group, Uppsala, September 3rd – 6th 2008 (CD-ROM).

Ivens, B.S. and Ott, C. (2008), “The norm concept revisited: An analysis of definitions and typologies”, Proceedings of the 24th Annual Conference of the Industrial Marketing & Purchasing Group, Uppsala, September 3rd – 6th 2008 (CD-ROM).

Ivens, B.S. and Güse, K.(2008), "The homogeneity of brand personality perceptions", Proceedings of the 37th EMAC - European Marketing Academy Conference, Brighton, 27-30 Mai 2008.

Ivens, B.S. and Pardo, C. (2008) "Determinants of industrial buyers’ willingness-to-pay", Proceedings of the 37th EMAC - European Marketing Academy Conference, Brighton, 27-30 Mai 2008.

Ivens, B.S. and Pardo, C. (2008), ”Industrial Marketing Organisation: Empirical Evidence From the French Market”,  Proceedings of the 3rd Conference on Business Market Management, Universität St. Gallen, 13. und 14. März 2008.

Ivens, B.S, Müller, B. and Guese, K.S. “A Taxonomy of Price Behavior”, Association for Consumer Research 2008 Annual North American Conference (ACR), San Francisco, octobre 2008.

Kocher, B., Müller, B., and Ivens, B. "Counterfeits on the internet: the dark side of the luxury industry", 37th European Marketing Academy (EMAC) Conference, 27-30 May 2008, Brighton, England.

Lalos, M. and Cestre, G. "Paying Today or Tomorrow? The Consequences of Implementinng Intrusive Marketing Practices on Consumer Attitudes", 37th European Marketing Academy (EMAC) Conference, 27-30 May 2008, Brighton, England.

 

Lalos, M. and Kocher, B., "When Criticism Improves Evaluation: The Effects of Brand Name Placement in Song Lyrics", International Conference in Research in Advertising (ICORIA) 2008, June 26-28, Anvers, Belgium.

 

Lalos, M. and Cestre, G. " The consequences of retailer vs. media communication about the use of intrusive marketing practices on customer attitudes, satisfaction, trust and loyalty", Association for Consumer Research 2008 Annual North American Conference (ACR), San Francisco, octobre 2008.

Müller B. and Chandon J.-L. "A bad website is not good for a brand: how prior brand knowledge can affect the perception of a website", 37th European Marketing Academy (EMAC) Conference, 27-30 May 2008, Brighton, England.

Le Roux A., Viot C., Kremer F., and Müller B. "Globalization and Counterfeiting, an Intercultural Perspective", The 14th Euro-Asia Conference and the 3rd International Conference on Business and Management Research, 27-29 August, Bali, Indonesia.

Bartikowski B., Chandon J-L. and Müller B. "Mesurer la confiance des Internautes par rapport aux sites web : adaptation de l’échelle de McKnight, Macmar et Choudhury (2004)", 7th International Marketing Trends Congress, Venice, 17-19 January 2008.

Müller, B., Kocher, B., and Ivens, B.S. (2008), "Purchasing counterfeits: the role of distribution channel",  Proceedings of the 37th EMAC - European Marketing Academy Conference, Brighton, 27-30 Mai 2008.

Lecat B. and Müller B. "Positionnement actuel et futur des constructeurs automobiles en matière d'écologie", 13èmes Journées de Recherche en Marketing de Bourgogne, 13-14 novembre, Université de Bourgogne, Dijon.

Usunier, J.-C., Ivens, B, and Roulin, N. "Industrial Companies’ Use of Corporate Business-to-Business Websites", 1st French - German – Swiss Workshop on B2B Marketing, Lausanne, June 20-21, 2008.

Usunier, J.-C. "Research in Negotiation as a Template for Interdisciplinarity", WKD Symposium, Crans-Montana, September 10-13, 2008.

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