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Publications 2007

Articles

 

Catry, B., "le Luxe peut être cher, mais est-il toujours rare?", Revue Française de Gestion, Vol. 33, No 171, pp 49-63.

Ivens, B.S. and Pardo, C., "Are Key Account Relationships Different? Empirical Results on Supplier Strategies and Customer Reactions", Industrial Marketing Management, 36 (4), 470-482

Blois, K.J. and Ivens, B.S. "Method Issues in the Measurement of Relational Norms", Journal of Business Research, 60 (5), 556-565.

Ivens, B.S., "Sollten Marketing und Vertrieb prozessorientiert geführt werden?", Thexis – Fachzeitschrift für Marketing, 24 (1), 22-27.

Kocher, B., Mueller, B., Chauvet, V., and Ivens, B.S., "Is the Internet a New Eldorado for Counterfeits?", Advances in Consumer Research, Vol.XXXV.

Perrinjaquet, A., Furrer, O., Usunier, J,-C., Cestre, G.,  et Valette-Florence, P., "A Test of the Quasi-Circumplex Structure of Human Values" Journal of Research in Personality, 2007, Vol.41 (4), 820-840.

Perrinjaquet, A. and Furrer, O. “Individual Values and Corporate Ethical Responsibility: Differences Between Business Students and Managers”, Revista Romana de Marketing (Romanian Marketing Review), 2 (1), 160-187 (in English and in Rumanian), 2007.

Perrinjaquet, A. et Furrer, O. "Improving Market Orientation by Managing Employee Values, Personalities, Attitudes and Behaviors", Xiprean: A Lilly CCE Journal, 4, novembre, 6-7, 2007.

Usunier, J.-C. and Simon, F., "Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact versus self-service technology”, International Journal of Research in Marketing, 2007, 24(2).

Usunier, J.-C. and Valette-Florence, P., "The Time-Styles Scale: A Review of Developments and Replications over 15 years", Time and Society,  2007, 16(2/3), 349-382.

 

Usunier, J.-C. and Cestre, G., "Product Ethnicity: Revisiting the Match Between Products and Countries," Journal of International Marketing, 2007, 15(3), 32-72.

 

Livres et volumes édités

Cestre, G., Salle, R., Cova, B., Calisti, B. & Azimont, F. (2007) « Marketing and purchasing management », in Francis-Luc Perret et al., (ed) Essentials of Logistics and Management, revised edition (pp. 207-230), EPFL Press.

Ivens, B.S., "Prozessorientiertes Dienstleistungsmarketing – Konzeptionelle Grundlagen und empirische Ergebnisse, accepted for publication in Bruhn", M.; Stauss, B. (eds.): Forum Dienstleistungsmanagement: Wertschöpfungsprozesse bei Dienstleistungen, Wiesbaden : Gabler, 429-448.

Diller, H. and Ivens, B.S., "Konzeptionelle Grundlagen und Treiber des prozessorientierten Marketing", Bayon, T.; Herrmann, A.; Huber, F. (eds.): Vielfalt und Einheit in der Marketingwissenschaft, Wiesbaden 2007,  259-278.

Diller, H. and Ivens, B.S., "Prozessorientiertes Industriegütermarketing – ein innovativer Forschungsansatz auf dem Prüfstand", Bueschken, J.; Voeth, M.; Weiber, R. (eds.): Innovationen für das Industriegütermarketing,  Stuttgart : Schäffer-Poeschel,  323-341.

 

Conférences

Guese, K. and Ivens, B.S., "Une taxonomie des personnalités de marque", Actes des 12èmes Journées de Recherche en Marketing de Bourgogne, November 8-9, Université de Dijon, 2007.

Van der Vijver, M. and Ivens, B.S., "An Empirical Analysis of Multiple Respondents' Perceptual Gaps in Dyadic Research on Buyer-Supplier Relationships", 23rd Annual Conference of the Industrial Marketing & Purchasing Group, August 29th - September 1st, Manchester, 2007.

Ivens, B.S., Pardo, C., and Tunisini, A., "Industrial Marketing Organisation and the MIP Approach: A Comparative Analysis", 23rd Annual Conference of the Industrial Marketing & Purchasing Group, August 29th - September 1st, Manchester, 2007.

Salle, R., Cova, B., Ivens, B.S., and Pardo, C., "Integrated Solutions in the IT Industry: The Role of Alliance Managers", 23rd Annual Conference of the Industrial Marketing & Purchasing Group, August 29th - September 1st, Manchester, 2007.

Ivens, B.S. and Pardo, C., "Toutes les façons de "gouverner" une relation interorganisationnelle sont-elles aussi satisfaisantes pour le client ?", Actes des 1ères journées de re­cher­che sur la satisfaction et la fidélité, Association Française du Marketing / Grenoble Ecole de Management, January 18-19 janvier, Grenoble, France, 2007.

Barmeyer, C., Ivens, B.S., "Transfert des Connaissances dans la Gestion et la GRH: Résultats et Interprétations à partir des Revues Académiques en Allemagne et en France", Actes de la Conférence AGRH, September 19-21, Université de Fribourg, 2007.

Birk, M., Ivens, B.S., Paulssen, M., "Examining the Role of Norms in Consumer-Brand Relationships: The Applicability of Macneil's Relational Exchange Theory", 36th EMAC Conference, May 22-25, Iceland, 2007.

Ivens, B.S. and Pardo, Catherine, "Do Service Exchanges and Product Exchanges Require Specific Marketing Approaches? A Governance Perspective", 36th EMAC Conference, May 22-25, Iceland, 2007.

Kocher, B. and Czellar, S., "To Be or not to Be Consistent: Should Marketers Always Use the Puma Approach", Proceedings of the Society for Consumer Psychology Winter Conference, Las Vegas, NV, 2007.

Kocher, B. and Müller, B., Chauvet V., "What makes people evaluate differently and purchase original goods, counterfeits and imitations in the luxury industry? An investigation of a personal variable and hindering conditions", 36th European Marketing Academy Conference, 22-25 Mai, Reykjavik, Iceland, 2007.

Kocher, B. & Lalos, M., "Let it Rock: The Effect of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand". Proceedings of the Association for Consumer Research (ACR) conference, 2007.

 

Lalos, M., "The analysis of intrusiveness as an antecedent of overall satisfaction, commitment and Trust, consequences and implications on customer-firm relationships". 20th EMAC doctoral colloquium, 2007.

Lalos, M., ""Want to watch, you've got to pay": The Link between Intrusiveness and Outcomes Typifying the Customer-Firm Relationship".  Association for Consumer Research (ACR) conference, 2007.

Mezzour, S., Autio E., "Effects of internationalization on the firm’s entrepreneurial behavior". Conference proceedings of the ICSB 2007 World conference at the Turku School of Economics in Turku, Finland. June 2007.

Müller, B., Florès L., "About the Branding Impact of Brand Websites. Do newsletters and consumer magazines have a moderating role?", 36th European Marketing Academy Conference, 22-25 Mai, Reykjavik, Iceland, 2007.

Müller, B., Kocher, B., and Ivens, B.S., "Internet: La face cachée des produits de luxe", Actes des 12èmes Journées de Recherche en Marketing de Bourgogne, November 8-9Université de Dijon, 2007.

Le Roux A., Viot C., Kremer F., Müller B., "For a Fistful of Dollars: Determinants of Consumer Behavior Regarding Counterfeits, an Intercultural Perspective", 2007 ANZMAC conference,  3-5 December, University of Otago, Dunedin, New Zealand.

Chandon J.-L., Müller B., "Qualité du site web, attitude envers le site et attitude envers la marque". 12èmes Journées de Recherche en Marketing de Bourgogne, 8-9 novembre, Université de Dijon.

Florès L., Müller B., Agrebi M., Chandon J.-L., "De l'impact des sites de marque: L'apport des outils relationnels". 6ème journée nantaise de recherche sur le e-marketing, 14 septembre, IAE de Nantes.

Florès L., Müller B., Agrebi M., Chandon J.-L., "Talk to your customers: Are newsletters and consumer magazines really efficient?" 2007 La Londe Conference in Marketing Communications and Consumer Behavior, 5-8 juin, La Londe les Maures.

 

Furrer, O., Egri, C., Ralston, D.A., Danis, W., Reynaud, E., Naoumova, I., Molteni, M., Starkus, A., Darder, F.L., Dabic, M., and Perrinjaquet, A. , “Attitudes towards Corporate Responsibilities in Western Europe and in Central and Eastern Europe”, Academy of Management Conference, August 3-8, Philadelphia, 2007.

Egri, C., Ralston, D.A, Palmer, I., Yeh-yun Lin, C., Castro, F.B., Ruiz-Gutierrez, J., and Perrinjaquet, A. , “A Multinational Study of Corporate Stakeholders and Organizational Culture”, Academy of Management Conference, August 3-8, Philadelphia, 2007.

Usunier, J.-C., "Le plurilinguisme comme voie d’accès aux savoirs concrets: l’exemple de la relation marchande", présentation au Colloque international « Langage et construction des savoirs », Université de Lausanne, 3 au 5 mai 2007.

Usunier J.-C., Kocher B., Müller B., Walliser B., "The standardization of international advertising: an analytic review", 36th European Marketing Academy Conference, 22-25 Mai, Reykjavik, Iceland, 2007.

 

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