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Publications 2006

 

Articles

 

Ivens, B.S., Pardo, C., “Key-Account-Management in Business Markets: An Empirical Test of Common Assumptions”, Journal of Business & Industrial Marketing, forthcoming 2007.

 

Diller, H., Ivens, B.S., “Process Oriented Marketing, Marketing”, Journal of Research and Management, 2 (1), 47-62, 2006.

Blois, K.J., Ivens, B.S., “Measuring Relational Norms: Some Methodological Issues”, European Journal of Marketing, 40 (3/4), 2006.

Ivens, B.S., “Norm-Based Relational Behaviors: Is There an Underlying Dimensional Structure?”, Journal of Business & Industrial Marketing, 2006.

Müller B. and Kocher B., “An exploratory study on attitude toward luxury products, counterfeits and imitations”, Advances in Consumer Research, vol. XXXIV, eds. Gavan J. Fitzsimons and Vicki G. Morwitz, Association for Consumer Research: Orlando FL, forthcoming 2006.

Palazzo, G. and Scherer, A., "Corporate legitimacy as deliberation. A communicative framework", Journal of Business Ethics, Vol. 66: 71-88, 2006.

Perrinjaquet, A. et Furrer, O., “L’impact des valeurs personnelles des employés sur leurs attitudes d’orientation marché”, Revue Française du Marketing, No. 208, 3/5, 33-47, 2006.

Scherer, A., Palazzo, G., and Baumann, D., "Global Rules and Private Actors - Towards a New Role of the TNC in Global Governance", Business Ethics Quarterly, 16 (4): 505-532, 2006. 

Livres et volumes édités

Michel, M.D., Ivens, B.S., "DRG - Die Industrie zwischen Preisdruck und Innovationsbeliebigkeit", f+w – Führen und Wirtschaften im Krankenhaus, 23 (6), 608-613, 2006.

Beck, I., Ivens, B.S., "Erfolgsfaktoren und Barrieren der CRM-Implementierung: Eine Meta-Analyse empirischer Studien", Arbeitspapier Nr. 142, Lehrstuhl für Marketing, Friedrich-Alexander-Universität Erlangen-Nürnberg, 2006.

Diller, H., Ivens, B.S., "Konzeptionelle Grundlagen und Treiber der des prozessorientierten Marketing", Arbeitspapier Nr. 138, Lehrstuhl für Marketing, Friedrich-Alexander-Universität Erlangen-Nürnberg, 2006.

Diller, H., Ivens, B.S., "Prozessorientiertes Industriegütermarketing – ein innovativer Forschungsansatz auf dem Prüfstand", Arbeitspapier Nr. 137, Lehrstuhl für Marketing, Friedrich-Alexander-Universität Erlangen-Nürnberg, 2006.

Palazzo, G., "Corporate Social Responsibility - Die neue Verantwortung der Unternehmen und die Rolle der Arbeitnehmervertreter/innen". In: Ulrich Schönbauer & Michael Vlastos (eds.), Der neue Anti-Kapitalismus. Wien: ÖGB Verlag: 230-241, 2006.

 

Conférences

Pardo, C. and Ivens, B.S., “Industrial Marketing Organization: Dimensions of the Problem, State-of-the-Art, and Directions for Future Research”, Proceedings of the 22nd Annual IMP Conference, 7th – 9th September 2006, Milan (I), www.impgroup.org.

Ivens, B.S. and Pardo, C., “Are Services Marketing and Marketing of Products Different? A Governance Approach”, Proceedings of the 22nd Annual IMP Conference, 7th – 9th September 2006, Milan (I), www.impgroup.org.

Ivens, B.S. and Dahlke, B., ”The Analysis and Planning of Business Interactions: Do We Need a Structured Approach?”, Proceedings of the 22nd Annual IMP Conference, 7th – 9th September 2006, Milan (I), www.impgroup.org.

Ivens, B.S. and Pardo, C., “Governance Types in Business Exchanges and Their Impact on Satisfaction and Commitment”, Proceedings of the 35th EMAC Conference, Athens, Athens University of Economics and Business, May 23rd-26th, 2006.

Ivens, B.S., “Drivers and Performance Effects of Marketing Process Orientation”, Proceedings of the 1st Conference on Business Market Management, Berlin, ESMT, March 12th – 14th, 2006.

Kocher, B. and Czellar, S., "How Does Brand Name—Logo Coherence Affect Brand Attitudes? An Investigation of Moderating Effects", 2006 Society for Consumer Psychology Winter Conference, Miami FL, 2006.

Kocher, B. and Czellar, S., " How Does Brand Name—Logo Coherence Affect Brand Attitudes? An Investigation of Consumer Level and Marketer-Controlled Effects", 35th European Marketing Academy Conference Proceedings, Athens: European Marketing Academy, 2006.

Lalos, M. "The Impact of Retailer's use of Disruptive Data Collection Techniques on Consumer Trust and Store Patronage", Colloque doctoral de l'EMAC, 21-23 Mai, 2006.

Müller, B., Kocher, B., and Chauvet V., “Attitudes toward luxury products, counterfeits and imitations: An exploratory study of personal and commpany-controlled variables”. Athens, 35th Annual Conference of the European Marketing Academy, 23-26 May 2006.

Müller, B., “Navigation experience on the Internet. Athens”, 35th Annual Conference of the European Marketing Academy, 23-26 May 2006.

Müller, B., "Navigation experience on a brand's website and the consequences on brand image", The Thought Leaders International Conference on Brand Management, 28-29 March, University of Birmingham, 2006.

Palazzo, G. and Scherer, A. "Corporate legitimacy as deliberation. A communicative framework". Presented at the conference of the Organization Studies section of the German Association of Management Professors (Verband der Hochschullehrer für Betriebswirtschaft), February 2006, Chemnitz. Best conference paper award.

Palazzo, G., Scherer, A., and Baumann, D. "Global Rules and Private Actors. Towards a New Role of the TNC in the Global Governance". Presented at the conference of the International Management section of the German Association of Management Professors (Verband der Hochschullehrer für Betriebswirtschaft), February 2006, Bremen.

Palazzo, G. and Scherer, A. "Toward a new political role of business in a globalized world". Presented at the 22. EGOS Colloquium, July 2006, Bergen, Norway.

Palazzo, G. and Scherer, A. "Corporate Legitimacy as Deliberation - A political framework". Presented at the Academy of Management Conference, August 2006, Atlanta.

Palazzo, G. and Scherer, A. "Towards a Political Conception of Corporate Social Responsibility. Business & Society and the Contribution of Recent Habermasian Political Philosophy". Presented at the ISFAM (International Federation of Scholarly Associations of Management) Conference, September 2006, Berlin.

Palazzo, G. "Vom Stakeholdermanagement zur global Governance". Presented at the 4. Konstanzer Rundgespräch, University of Applied Science, Konstanz, Oktober 2006.

Palazzo, G. "The origin of organizational evil". Presented at the conference "Economy and Language", Zeppelin University, Friedrichshafen, November 2006.

Palazzo, G. "Corporate Social Responsibility: Privates Regieren als Alternative zur Sozialpolitik?" Presented at the conference "Multilevel Governance in der transnationalen Politik. University of Kassel, November 2006.

Perrinjaquet, A. and Furrer, O., “Service Employees’ Market Orientation: The Role of Individual and Organizational Factors”, 15th Annual Frontiers in Service Conference, Brisbane, 29 juin – 2 juillet 2006. 

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