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Publications 2005


Czellar S., "The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals," Advances in Consumer Research, Vol. XXXII, 2004, paru en 2005.

Dubois B., Gilles L. & Czellar S., "Segmentation Based on Ambivalent Attitudes: The Case of Consumer Attitudes Toward Luxury", Marketing Letters, 16(2), 2005, 115-128.

Kocher, B., Czellar, S. & Usunier, J.-C., "The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes," in Advances in Consumer Research, Vol. XXXIII, eds. Cornelia Pechmann and Linda Price, Association for Consumer Research: San Antonio TX, 2005.

Palazzo, G., "Skizze einer deliberativen Theorie unternehmerischer Verantwortung", Zeitschrift für Wirtschafts- und Unternehmensethik, Vol. 6 (1): 69-73, 2005.

Palazzo, G. and Richter, U., "CSR Business as Usual? The Case of the Tobacco Industry", Journal of Business Ethics, Vol. 61: 387-401. (No. 3 of most viewed JoBE articles in January, Febuary, March 2005).

Usunier J.-C., "Comment enseigner la négociation d'affaires", Revue Française de Gestion, 153 (novembre-décembre), 2004, 63-86. Paru en 2005.

Usunier J.-C., "Relevance Versus Convenience in Business Research: The Case of Country-of-Origin Research in Marketing," European Management Review, 4(2), 2005.


Livres et contributions dans des volumes édités

Cestre G., "Market Research Dynamics", in Marketing Management - International Perspectives, M.S. Raju & D. Xardel, ed., Vijay Nicole India, 2005.

Palazzo, G. "Die Politisierung der Unternehmung und die Rolle der NGOs - Anmerkungen zur postnationalen Zukunft der Demokratie". In: Christian Bussler & Alexander Fonari (ed.), Sozial- und Umweltstandards bei Unternehmen: Chancen und Grenzen. Bayern: Germanwatch, pp. 143-156, 2005.

Palazzo, G. "Die Grenzen der Sprache als die Grenzen unserer Welt - wider das moralische Verstummen der Manager". In: Michael Tomaschek (ed.), Management und Spiritualität: Sinn und Werte in der globalen Wirtschaft. Bielefeld: Kamphausen, pp. 154-171, 2005.

Usunier J.-C. & Lee J, Marketing Across Cultures, 4th edn, Pearson, Harlow, 573 p., 2005.



Cestre G. & Marguerat D., "Measuring Involvement in Ecology Using a Five-factor Scale", Consumer Personality and Research Methods 2005 Conference, Dubrovnik, septembre 2005, published in Proceedings (on Cd Rom).

Cestre G. & Marguerat D., "EIS: A Scale to Measure Involvement in Ecology", 34th European Marketing Academy Conference (EMAC), Milan, mai 2005, published in Proceedings (on Cd Rom).

Czellar, S. & Luna, D. (2005), "The Impact of Automatic Attitudes on Product and Brand Evaluations: The Moderating Effect of Consumer Expertise, " 2005 Society for Consumer Psychology Winter Conference Proceedings, St. Pete Beach FL: Society for Consumer Psychology.

Furrer, O. & Perrinjaquet, A., "Individual and Organizational Antecedents of Service Employees", SERVSIG Research Conference 2005, Singapore, 2-4 juin 2005.

Kocher, B., "The Effect of Brand Name-Brand Mark Coherence on Brand Equity", 18th European Marketing Academy Doctoral Colloquium, 22-24 May 2005, Milan, Italy.

Perrinjaquet, A. & Furrer, O., "Individual Values and Corporate Ethical Responsibility: Differences Between Business Students and Managers", Proceedings of the 34th EMAC Conference, Milan, 24-27 mai 2005, Université Bocconi, Milan (sur CD-ROM).

Palazzo, G. and Gond, J.-P. "The Socially Responsible Corporation, the State and the Sicilian Mafia: Taking seriously the Mafia Metaphor to analyse the Management of Social Issues". Presented at IABS conference 2005, Sonoma Valley, California, USA.

Palazzo, G. and Scherer, A. "Towards a Communicative Concept of Corporate Legitimacy". Presented at EURAM Conference 2005, Munich.

Palazzo, G. and Basu, K. "Corporate Social Responsibility: Towards a middle-range theory and managerial framework." Presented at the Academy of Management Conference 2005, Honolulu.

Palazzo, G. and Scherer, A. "Global Rules and Private Actors: Towards a New Role of the TNC in the Global Governance". Presented at the Academy of Management Conference 2005, Honolulu.

Palazzo, G. and Scherer, A. "The Political Role of Business in Society: CSR Seen From a Habermasian Perspective". Presented at the Academy of Management Conference 2005, Honolulu. Finalist of the Academy of Management Dexter Best International Paper Award.

Palazzo, G. and Scherer, A. "Towards a Communicative Concept of Corporate Legitimacy". Presented at EBEN Conference 2005, Bonn).

Palazzo, G. "Justice et Reconnaissance - Une interprétation habermassienne de la réunification échouée en Allemagne". Presented at "Ethique, économie et justice", a colloquium of the Département interfacultaire d'éthique of the University of Lausanne, Juin 2005.

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