Français | English

Thèses de Doctorat

2008

Bruno KOCHER “When does a change in established brand name-logo consistency affect consumers'brand attitudes? An investigation of moderating effects”.

2007

Amandine PERRINJAQUET “The value / personality - attitude - behavior hierarchy and its impact on individual performance in the context of market orientation”.

2005

Janet SHANER "The relationship between external business networks and performance in foreign investments".

2004

Dominique Olivier MARGUERAT "Une approche causale des comportements d'achat et post-achat de produits écolabellisés".

2003

Sue GODFREY "An analysis of the trade-offs and price sensitivity of european consumers to environmentally-friendly food and beverage packaging using conjoint methodology".

Mohamed Mostafa BRAHAMI "Influence de la culture sur l'éthique en marketing international, comparaison cross-culturelle entre managers suisses et arabes (pays du Golfe)".

Rechercher:
 
 
Internef - CH-1015 Lausanne - Suisse - Tél. +41 21 692 33 00 - Fax +41 21 692 33 05