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Publications 2000

Articles

Pasquier, M., and Walter, S., "Category Management: Herausforderung für das Herstellermarketing", Jahrbuch 2000 Marketing.Kommunikation, Zürich, 2000, S. 180-185.

Pasquier, M., "Die verschiedenen Methoden der Plakatwirkungsforschung", Plakativ, 2, 2000, S. 6-9.

 

Livres et contributions dans des volumes édités

Kühn, R. and Pasquier, M., Marketing: Analyse et stratégie, Editions Universitaires, Fribourg, 2000.

Usunier, J.-C., Confiance et Performance: Un essai de management comparé France-Allemagne, Paris, Vuibert, 2000.

Earsterby-Smith, M., Thorpe, R., and Usunier, J.-C., Introduction à la Recherche en Gestion, Paris, Economica, 2nd edition, 2000.

Usunier, J.-C., Marketing Across Cultures, Prentice-Hall (Europe), 3rd edition, 2000.

 

Conférences

Cestre, G., "Internet & financial marketing" , Geneva Forum Private Banking, Finance and Technology: Is Virtual Private Banking Feasible ?, Geneva Financial Center / Observatoire de la Finance, Genève, 09/2000 (présidente de séance).

Cestre, G. and Uhlmann, V., "Consumer evaluations of product co-branding : An investigation of the role of brand dominance on the evaluation of an alliance", 5th International Conference on Corporate and Marketing Communication, CMC2000, Rotterdam (P), 05/2000.

Cestre, G., "Marketing one-to-one et la gestion du capital client", Conférence ://business-internet, Computer-expo 2000, Lausanne, 05/2000.

Denis, J.-E., Czellar, S., and Graber, S., "Orientation-marché, Performance et Recherche Marketing: Intégration des Evidences Empiriques [Market orientation, Performance and Marketing Research : A Review of Empirical Evidence]", Actes du 16ème Congrès International de l'Association Française du Marketing, Montréal Canada : Association Française du Marketing, 2000.

Dubosson Torbay, M., "CRM : Challenges and evolution", e-ssentiel, Switzerland, organized by SAP and GIP Consulting, 11/2000.

Dubosson Torbay, M., "Service companies communication strategies", State deputies and heads of departments of the Canton de Vaud Government, Switzerland, 11/2000, Magali Dubosson Torbay.

 

Cahiers de recherche

Cestre, G., Salle, R. et al., "Marketing B to B - Recent developments in business relationships", Working Paper IUMI 0005, 2000.

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