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Marketing et Marketing International

PUBLICATIONS EN MARKETING & MARKETING INTERNATIONAL

JEAN-CLAUDE USUNIER
PROFESSEUR - GRADUATE SCHOOL OF BUSINESS
(HEC), UNIVERSITE DE LAUSANNE

Livres

  • Commerce entre Cultures : Une Approche Culturelle du Marketing International, Volume 1, Paris, Presses Universitaires de France, 1992 (Prix de l'Académie des Sciences Commerciales 1993).

  • Commerce entre Cultures : Une Approche Culturelle du Marketing International, Volume 2, Pédagogie : Cas, Notes Pédagogiques, Exercices et Incidents Critiques, Paris, Presses Universitaires de France, 1992.

  • Interkulturelles Marketing, Wiesbaden: Gabler Verlag, 1993, (German version of Commerce entre Cultures, with Björn Walliser).

  • Marketing Tussen Culturen, Amsterdam, Academic Service, 1995 (Dutch version of Commerce entre Cultures).

  • Marketing Across Cultures, Pearson, 3rd edition, 2000.

  • Pratique de la Prévision des Ventes, Paris, Economica, 3rd edition, (with Régis Bourbonnais), 2001.

  • International Business Negotiations, 2nd edition, Pergamon/Elsevier: Oxford, 2003 (Pervez N. Ghauri and J.-C. Usunier, editiors)

  • Marketing International: Développement des Marchés et Management Multiculturel, Paris, Vuibert, 2nd edition, 2004 (with Nathalie Prime).

  • Marketing Across Cultures, Pearson, 4th edition, 2005 (with Julie Lee).
  • Pratique de la Prévision des Ventes, Paris, Economica, 4th edition, (with Régis Bourbonnais), 2007.
  • Marketing Across Cultures, Pearson, 5th edition, 2009 (with Julie Lee).
  • Marketing International: Marchés, Cultures et Organisations, Paris, Pearson (with Nathalie Prime), 2012.
  • Prévision des Ventes: Théorie et Pratique, Paris, Economica, 5th edition, (with Régis Bourbonnais), 2013.
  • Marketing Across Cultures, Pearson, 6th edition, 2013 (with Julie Lee).

 

Articles dans des journaux à comité de lecture

  • 'L'Interculturel au Service du Marketing', Harvard-L'Expansion, no. 40, Spring 1986, 80-92, (with Pierre Sissmann)

  • 'Marketing International et Rémunérations Occultes', Economies et Sociétés, série Sciences de Gestion, tome XXIII, no. 12, December 1989, 221-242.

  • 'Négociation Commerciale des Projets Une approche Interculturelle', Revue Française du Marketing, no. 127-128, 1990/2-3, 167-184.

  • Les Problèmes de l'Etude de Marché dans un Contexte Interculturel', Revue Française du Marketing, no. 130, 1990/5, 167-184 (with Renato Marchetti).

  • 'Pays d'origine et Stratégie de Prix', Revue Française du Marketing, 1993/1, no. 141 (with Israel D. Nebenzahl and Eugene D. Jaffé).

  • 'Social Status and Country-of-Origin Preferences', Journal of Marketing Management, vol. 10, no. 8, November 1994, 765-82.

  • 'Comparaison des Systèmes de Valeurs et des Styles de Temps: Une Etude Exploratoire' (with Pierre Valette-Florence and Sandrine Falcy), Economies et Sociétés, série Sciences de Gestion, no. 21, 5/1995, 87-115.

  • 'Consommation: Quand Global Rime avec Local', Revue Française de Gestion, no. 110, September-October 1996, 100-116.

  • 'Atomistic versus Organic approaches: An illustration through cross-national differences in market research', International Studies of Management and Organization, vol. 26, no. 4, Winter 1996-7.

  • 'Consommation Ostentatoire et Valeurs Asiatiques', Décisions Marketing, no. 10 (January-April), 45-55.

  • 'Time-styles and the waiting experience: An exploratory study' (with Agnès Moreau), Journal of Service Research, vol. 2, no. 2, November 1999, 173-186.

  • "Le temps des Consommateurs : Le cas du téléphone portable", Revue Française de Gestion, n°132, janvier-février 2001, 112-118.

  • "Using Linguistics for creating better international brand names", Journal of Marketing Communications, 8, 1-18, 2002 (with Janet Shaner).

  • "Le pays d'origine du bien influence-t-il encore les évaluations des consommateurs ?", Revue Française de Marketing, no. 189/190, 2002/4-5, 49-65.

  • "L'ethnicité des produits : une approche exploratoire", Décisions Marketing, n°27, juillet-Septembre 2002, 35-49.

  • "La certification de services selon la loi de 1994", Economies et Sociétés, Economie et Gestion, EGS, no.4, 2002, 1167-1192. (with Agnès Durrande-Moreau)

  • "Personifying Country of Origin Research", Management International Review, vol. 43, n°4, 2003. (with Israel D. Nebenzahl and Eugene D. Jaffe, pp. 383-406).

  • "Comment enseigner la négociation d'affaires", Revue Française de Gestion, 153 (November-December), 2004, 63-86.
  • "The Effect of Perceived Brand Name–Logo Coherence on Brand Attitudes," in Advances in Consumer Research, Vol. XXXIII, eds. Cornelia Pechmann and Linda Price, Association for Consumer Research: San Antonio TX, 2005 (with B. Kocher and S. Czellar).

  • "Relevance Versus Convenience in Business Research: The Case of Country-of-Origin Research in Marketing," European Management Review, 2006, 3(1), 60-73.

  • «Cognitive, Demographic, and Situational Determinants of Service Customer Preference for Personnel-in-Contact over Self-Service Technology» International Journal of Research in Marketing, 2007 24(2) (with Françoise Simon).

  • "Product Ethnicity: Revisiting the Match Between Products and Countries," Journal of International Marketing, 2007, 15(3), 32-72 (with Ghislaine Cestre).


Contributions dans des volumes édités et journaux sans comité de lecture

  • 'The European Consumer : Globalizer or Globalized? ' in Alan M. Rugman et Alain Verbeke Editors, Research in Global strategic Management Volume 2, Global Competition and The European Community, Greenwich, Connecticut: JAI Press, 1991, 57-78.

  • 'Une Présentation Culturelle du Système de Distribution Japonais', Intercultures, no. 15, October 1991, 67-78.

  • 'La Prévision des Ventes' (with Régis Bourbonnais), in Encyclopédie de Gestion, Patrick Joffre et Yves Simon éditeurs, Paris, Economica, 1997, 2439-2450

  • 'Limitations of global brands', in Joseph Strauss (ed.), New Technologies, Global Markets and Territoriality of Laws: A Challenge for Intellectual Property, Zurich: AIPPI, 1998, 93-111.

  • 'International Marketing', article published in the International Encyclopedia of the Social and Behavioral Sciences, Neil J. Smelser and Paul B. Baltes editors, Elsevier Science, 2001.

  • Conference proceedings and research papers (recent years)

  • 'The standardization of advertising execution: A review of the empirical literature' (with Björn Walliser), Proceedings of the 27th EMAC Conference, Stockholm, May 1998.

  • "Personal Value System, Time Orientation and Attitude towards Mobile Behavior: An Exploratory Study in France and Germany", (with Pierre Valette-Florence, Jean-Marc Ferrandi and Nathalie Prime) in Proceedings of the Multicultural Marketing Conference, Academy of Marketing Science, Hong Kong, Septembre 2001.

  • "Developing Cross-Cultural Scales for the Measurement of Country Image", présenté à la conférence Macromarketing 2002, University of New South Wales, Sydney (with Israel D. Nebenzahl and Eugene D., Jaffe).


Présentations lors de conférences et articles de recherches (années récentes)

  • "Academia and the real world: the example of the COO (country of origin) literature", presented at the conference "Do facts matter in elaborating theories? Cross perspectives from economics, management, political science and sociology", organized by Centre de Recherche et Gestion de l'Ecole Polytechnique, Paris, October 10 and 11, 2002 (forthcoming in an edited volume).

  • "Relevance Versus Convenience in Business Research: The Case of Country-of-Origin Research in Marketing," Working Paper IUMI 0301 (Jean-Claude Usunier).

  • "Choice of Technology versus Personnel-in-Contact By Service Customers: An Exploratory Study" IRM Working paper, WP0501 (with F. Simon), January 2005.
  • "Product Ethnicity: An Exploratory Approach", IRM Working paper WP0505, (with G. Cestre).
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