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Project

Course Project

Students are asked to work on a project, which deals with the issue of “how companies use Internet and social media for their international marketing strategies”. Each student in a group will be asked to analyze 8 B2C company websites. Students will be provided with the URLs and easily find B2C company websites. They have to fill a content analysis answer sheet given by the instructors. This answer sheet includes questions regarding different website aspects.

At the end of the analysis, your team is asked to write a short 5-page report listing websites analyzed (32-40 per group), and summarizing the main observations and findings regarding companies’ use of Internet and social media for international marketing strategies. Please use Times New Roman, 12, with 1.5 paragraph space for your reports. Detailed information sheet on the project will be posted on course website and further explained during a course session.

It is essential for us to know your languages skills for the project. Therefore, please go to the link below to complete a short survey. You have to complete the survey until Friday 21.09.2012 midnight.

http://www.hec.unil.ch/limesurvey/index.php?sid=71164&lang=en

Project Description Presentation

Detailed Information on How to Answer Questions
Please check this document when you have questions or when you do not understand how to answer a question.
This document provides an explanation for each question.

FAQ's and Answers
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