Thèses de Master
2008
MCCF:
YANOCHKIN Anton
Operational Risk in Financial Institutions: Which Approach is The Best
MScM:
DIREN Mine
Luxury goods marketing in developing countries. The case of Turkey and China
GAJDOCZKI Natacha
Des facteurs clés de l'échec ou du succès d'une relation commerciale entre entreprises chinoises et européennes
LIU Sicong
Leadership in
Luxury Goods Industry
MOUSSA Hala
Etude de stratégie d'une entreprise pharmaceutique. Relations avec les gouvernements et organisations intl dynamiques dans ce secteur
ROULIN Nicolas
Discrimination Against Immigrants at Employment: Relations Between Managers’ Level of Moral Development, Supervisor Advice, and Codes of Conduct
TAUXE Sébastien
Analyse de la perception de marques de café, en regard de bénéfices recherchés par le consommateur dans différentes situations de consommation
TERRAHE Ilka
Reaching Limits : Back casting the role of CO2 Emissions
VALYDON Melvyna
e-CRM: a Comparison Across Sectors ans a Survey of Customers' Perception
WAELCHLI Fabienne
L'analyse de la communication environnementale des constructeurs automobiles
WU-TIU-YEN Laetitia
Trading
up, une stratégie efficace mais mais spécifique - le trading up en terme de
marketing mix
2007
MCCF:AJEM Wafa
Déterminants des honoraires d'audit et concentration du marché de contrôle : cas des sociétés cotées à la SWX
ALBASINI David
La surveillance des Réviseurs en Suisse, aux USA et dans l'EU
BARRAS Hervé
Impact des Comités d'Audit sur l'Entreprise et Etude Comparative entre les USA, l'Europe et la Suisse
DEBETAZ Sandrine
Effiérences de change et de conversion dans les groupes de sociétés. Traitement sous l'angle du droit fiscal suisse
EMERY Nicolas
IAS 36: From a Theoretical Point of View to its Practical Implementation
FOELLMI Fanny
Impact de la révision du Code des obligations sur un grand cabinet
GOUNON Eva
Modification de l'obligation de révision dans le Code des Obligations en Suisse, Evolutions Internationales, Approfondissements sur les aspects liés au contrôle interne
HAAG Patrick
Sarbanes-Oxley Act versus Swiss Federal Banking Commission: A comparative study about requirements and disclosure
IMHOF Frédéric
Prédictions d'analystes, Earnings Management et réputation
JOTTERAND Renaud
Développements possibles en matière de lutte contre le blanchiment d'argent en Suisse
MONNIER Stéphane
Biotechs: politique de financement, choix comptables et utilité des chiffres comptables
PONS Emilien
Les transactions liées : risques pour les parties prenantes à l'entreprise et démarche d'audit à adopter
WOHLSCHLAG Cédric
Quand les outils de contrôle de projet rencontrent les besoins des dirigeants
MScM:
AUER Fanja
How Social Dominance Orientation Affects Union Participation: A Moderated Mediation Model including Organizational Justice Perceptions
BOGUSZ Magda
New Corporate Governance for Professional Services Companies: Board Composition of the Board of Directors in Strategic Consulting. Professional Services Companies with Partnerships
BORES Céline
Building the CRM Process at Danone Belgium
BUFF Olivier
Etudes des besoins informatiques non couverts en Suisse romande
CAZEAUX Stéphanie
UBS France and diversity corporate value managerial implications
CRETTAZ Antoine
Rejuvenation of Ageing Brands in terms of Visual Identity and the Impact on Brand Modernity
DALGAS Olaf
Future of the Wine Sector in Valais
FACCHINETTI Joelle
Etude d'image de Neuchâtel Xamax
FAUST Gergana
Bata Brand : in the Frame of Trading Up and Trading Down
GALLINARI Carla
Les méthodes de marketing de projet et de mécénat dans le cadre du développement d'un médicament
GERBER Michel
Formative dimension of audit in a manager's training course
GRESET-DIT-GRISEL Camille
L'impact économique du Champs Open 2007 et du Caprice Festival 2007 sur la région de Crans-Montana
IMOBERDORF Yves
An Analysis of Potential Future Markets for a High-Tech Product Increasing the Comprehension of Consumer Behavior (CUBES). A Focus on the Fast Moving Consumer Goods Industry
JACCOUD Maxime
Misbehaviour in Online Reputation Systems
JANSSEN Sandy
Globalization, outsourcing and the consequences for the workers in developping countries
KEMBALL Natacha
How can a sustainable development program be implemented in a top-word hotel such as the Ritz-Carlton, Key Biscayne, which embraces the three core aspects of social, environmental and economic development?
LEBRUN Hélène
Success Criteria for Business-NPO Partnerships. Application to theCorporate Support Group of the Intl Committee of the Red Cross
LEHMANN Aurélien
Analyse et émission de recommandations stratégiques marketing pour un fromage suisse traditionnel
LOPEZ Olaya
Online Reputation Systems and Users - an Empirical Approach
MELONI Francesca
Processus de recherche de sponsors dans le cadre de l'événementiel
MONNIER Léonard
Enquête de satisfaction sous-traitants et fournisseurs
OGRIED Halvor
ConsUmer BEhavior System (CUBES) - Feasibility Study
ROHR Dominique
Managing Risks and Achieving Transparency. The Challenge of the Swiss Solvency Test
ROY Bénédicte
Gestion des projets de modélisation à HUG
SCANO Danièle
Teamworking & Knowledge Sharing in UBS Wealth Management Italy Intl
SCHAAL Martine
An Analysis of customer reaction towards products line reductions
SCHALLER Sophie
Achieving Consistent and Contemporary Brand Look By judicious Choices of Brand Elements
SCHWASS Alexandra
Payot Libraire SA : Les ventes à terme. Cas accompagné de sa note pédagogique
SERRE Emanuelle
Indice de revenu disponible à court terme des ménages en Suisse et applications dans le cadre d'études Geo-Marketing
SHAN Jialu
Contract, Norms, Specific Investments and Trust - Domestic versus Intl Business Relationships
SHEN Lan
Preliminary Supply Chain Security Cost Model for Clothing Industry Case China to EU
VASSALLI Christian
Teamwork & Knowledge Sharing in the Private Banking Sector : ABN AMRO
WELCH James
Business Models for Online Reputation Systems - an Empirical Analysis
ZHOU Xiao Yan
The logistics market development worlwide and in China: the third-party logistics work in the global network environment - with a real case
MTE:
BIRZA Liviu
Strategic Value of Cemex Admixtures Europe
BRELLE Vincent
Web 2.0 and Consumer Generated Media: Analysis of Their Current and Potential Impact on the Way Companies Are Doing Business
CHILLA Iris
The Introduction of Assima multilingual suite in Italy
CHIOU Wen-Yea
Preliminary Supply Chain Security Cost Model for Tobacco Industry: A Case of Latin America to Europe to Japan
CRETEGNY Raphaël
Etude de faisabilité portant sur la création d'une compagnie aérienne privée au départ de Lausanne
GEHRIG Yann
Satia Concept: what medical Investments manufacturer to partner ?
HAAG Daniel
Managing dual-value conflicts in family businesses
HECHT Maria
Coopetition and Networking in Oligopolistic Markets. The Impact of Incumbent's Strategic Actions on Network Members Entertaining Coopetitive Relationships.
MANGHERA Laura
Balanced Scorecard Application and the IT Outsourcing Case ABN Amro Bank - IBM
MINGARD Jérôme
Designing a Service Assurance Architecture at Swisscom Corporation
MOEHRING Philipp Sebas
VC Investment Decision Factors: What matters in early stage?
MULLER Jean
Synergy Opportunities between Cross Border Joint Ventures in the Frozen Bakery Industry
RADAELLI Davide
Coping with Network Externalities in the PC Industriy: The Use of Open Source Strategies
RAEMY Philippe
Internet Evolutions and implications for Pay-TV Operators
SAMANO MARIN Erika
Analysis of the Feasibility of United Ventures within United Planet
VALENTINOVA PRODANOVA (née GEMEDZHIEVA) Vanya
Competitive Advantage trough customer value creation in biometric industry: Strategy for TBS Holding AG
ZIVROKIC Petar
Librairie et nouvelles technologies : Analyse du papier électronique et son impact sur les librairies
2006
Compte tenu du passage en 2005-2006 aux Masters Bologne en deux ans, et les thèses de Master étant réalisées au cours de la seconde année, il n'y a pas eu de thèses de Master en 2006.2005
Les meilleures thèses de 2005 sont disponible en ligne au format pdf:
ACEVEDO KURPJUWEIT Monica
Effects of the European Union Policies on the Banana Trade
BARROSO CASADO Raul
What
explains Management and Boards of Directors Compensation in
Switzerland (pdf format 333 Kb)
BATLA Garima
US's fear of outsourcing services to India: Is it justified?
CHARBONNIER Mathieu
Is the luxury industry sensitive to world business cycles?
Definition, evolution of luxury industry during expansion
and crisis
DE MAEYER Kristof
Organizational Factors explaining Difference in Forecasting
Accuracy.
Empirical study on Hewlett Packard Consumer Goods Divisions
in Switzerland and Spain
GEGENSCHATZ Martin
Knowledge Management Measurement Practices
NORDENSTRÖM Hildevig
Companies'
Replies to Spontaneous Applications (pdf format 760 Kb)
PITTET Grégoire
Brand origin effects on brand's quality perceptions
RASULOVA Kamila
Customer Relationship Management: One-to One marketing and
the role of IT as an enabler
RIBEIRO DOMINGOS Luis Miguel
From
Neglected to Fashionable: Supply Chain Management and Integration
in the Luxury Industry: An Example from a Swiss Watch-making
Company
STANCA Ana-Maria
Foodservices. Out of Home Distribution Channels
WILASZEK Justyna
Centralisation of the flow of documents in the administration
of canton de Vaud: is it advantageous?
2004
ANUPRAJ PILLAY Geeta
Analysis on the Impacts of Globalisation on the Indian Chemical
Industry
APOSTOLOSKI Oliver
Nanotechnology Market in Switzerland, Actors, Tendencies and
Applications (Research Market Study)
BORYSYUK Tetyana
Selection and Evaluation of TPL and 4PL providers for Forward
and Reverse Logistics. Supply Chain Management
CHAPA Oziel
Impacts of Radio Frequency Identification Technology on Supply
Chain Management
CREGO Alessandro
Valuation of Manufacturing Flexibility: An Accessible Approach
to Practicing Managers
GROSSENBACHER Mathieu
Investment Projects Decisions in developing countries. Case
study: Mag Plastic's decision to invest in India
GUTIERREZ Gabriela
Barriers and Entry Strategies for Ethnic Food in Canada. Case
study: Mexican Packaged food. Marketing. Empirical Research
HÜTTMEIR Andreas
Competitive operations and trade off analysis
LAI Jing
Private equity funds
LALOS Marco
Applications in marketing of a new disruptive technology:
Smart Dust
NAKASHIMA Alicia
Did Mexico become a huge maquiladora after Nafta? Area: Int'l
Trade. Type of paper: research paper
NANBA Galina
Conditions of a free trade agreement between Russia and the
European Union
ROMERO Kattya
Cross-national miscommunications: the role of national culture.
Area: Intercultural Management
SANZ Eva
Microcredits in the developing countries
WANG Lijuan
Student expectations of learning and adaptation: a cross-cultural
study. Quantative, survey-based study
2003
GOVAERTS Tom
Competitive analysis and market entry plan - case study
Thai Kitchen in Germany
JAVORSKY Elisabeth
Building and Establishing the Umbrella Brand Garnier in
Germany
KRASSIKOVA Elena
Optimization of business processes: creation of sales integrated
management system (case study of Sanofi-Synthelabo)
PEÑALOZA Wendy
ERP: Enterprise Resource Planning, a Saviour or Slayer
of Enterprise Competitivenes
PHILIPPOZ Cédric
Les Produits ayant une Durée prédéfinie
et limitée dans le Temps.
Comment sont-ils percus par le consommateur et quelles stratégies
marketing adopter ?
PIAGET Jenny
Limits in water concession contracts: the case of aguas
del Aconquija (Argentina)
SCHREURS Raf
International Market Withdrawal : Factors in Decision Making
Case : Tele2(UK), Former Subsidiary of Millicom International
Cellular, SA
TAN Xin
Worker morale under lean production: An iterative triangulation
analysis
TERAN L. Mauricio
Satisfaction and Dissatisfaction Factors among Expatriate
Employees : An Empirical Case of Study based on Compensation
Policies
THEYS Mathias
How does outsourcing relate to innovation? A strategic analysis
VANDERHAEGHE Annelies
The Opportunities of Manufacturing Flexibility in a Price-Based
Competitive Environment: a Case Analysis
VELEA Irina
Should index providers account for non-voting stocks?
2002
Stépane Borzillo
L'importance du développment du e-brand des entreprises
virtuelles et non virtuelles
Xiaohong Cheng
Optimal framework for bank lending - applying business
analysis and valuation approach using Financial Statement
in Trade Finance
Esteban Martinez
Strategic Entrepreneurship - The effect of management practices
on the entrepreneurial orientation of firms
Vorravee Pattaravongvisut
Face to face Interaction with Customers in Service Organisations
: a case study of Luxury Products in Cosmetic Business
Rosario Ramirez
Business Model : The introduction of a digital mobile radio
telecomunication technology in the Public Safety and Security
Industry in the European Union Market
Alexis Vera
Determinants of foreign direct investment in the host country:
the impact of the European Union membership
Xiaoyu Wu
The distribution channel and branding issues in cultured
pearl market - Golay label launching
Ying Wu
The comparative analysis of accounting system evolution
in two emerging market economies and its implications for
international accounting - the Chinese example and Polish
example
2001
Kielo Ahomaa
Incorporating biometrics into smart cards in the US
Hege Ask
Ticketing solution in the public transport industry.
Coty Claudia Barron
Consolidation in the food industry : an overview at consolidation
in the food industry and bottled water.
Gabriel Champrenaud
An analysis of Mergers&Acquisitions failures in the banking
industry. A study of the integration management to define
strategic and managerial reasons for failure.
Judith De Labastida
Best practices in One-to-One Online marketing : the user's
perspective
Minyue Dong
How do China's state-owned enterprises adapt themselves to
the new economic environment ? An analysis of China's SOEs
accounting practices in the new era.
Jorge Duarte De Oliveira
Foreign direct investment and transparency in public policy
and institutions panel data evidences.
Alain Duranleau
Value- based management : the key to a long-term global
prosperity : the case study of Caterpillar and its implementation
gaps.
Catalina Jimenez
Mobile Connectivity and services for an in-car environment
Cristina Nakano
Determinants of foreign direct investment : evidence from
cross-country data.
Dieu Linh Nguyen
New Business Creation : internal ventures or spinoffs ?
Nina Sidalova
Role of Asia-Pacific governments in the development of information
technology : a comparative study of two IT diffusion models.
Isabelle Thieffry
The MNCs Intrafirm transfer and management of knowledge
: What factors would ensure success for knowledge management
?
Jennifer Uster
Internal Marketing for Employee Change Management in a
Post-Merger environment : the case of Swissair/Sabena.
2000
Stéphane Alcaraz
On the strategy of Financial Institutions; trends, environments
and business models
Pablo Amuchastegui
Leading indicators of currency Crises : Argentina in the 90?
Angelica Cortes
Common applications to manage the supply chain efficiently
Lily Ehrenpol
Technology transfer : case study of Penang's High Technology
Cluster
Jani Faupel
Business plan for a new manufactoring venture in Nigeria.
A feasibility study for a Nigerian service company desiring
to diversify into manufactoring.
Eliana Giraldo
Viable alternative for two business-to-business leading
companies strengthening their competitive position into the
e-business.
Antoine Janisson
Network structures and their impact on personel
Thomas Liaudet
Business-to-Business : riding the next e-commerce wave
Abraham Hong Ze Lu
Pricing Strategic HR : a case study of real options in Caterpillar.
Richard Christophe
La création et la promotion d'un site pour une entreprise
Andreanne Sallin
Portfolio restructuring in the food industry : Danone,
Unilever, Mars and Nestlé.
Claudine Schmitz
Le rôle de la gestion de l'information dans la satisfaction
des clients. Application au processus Order Fulfilment chez
InterdiCa.
Gerd Smeets
A strategic analysis of the emerging online brokerage industry
Paul Tchamake
The impacts of environment considerations on business management
: the cost structure and substance.
1999
Francisco Bernal
A survey on the subsidiary management autonomies behavior.
Samantha Berthet
Can Singapore seaport maintain its role as the hub of South
East Asia ?
Silvina Blanco-Ziegler
Do Corporate Values add value to an organization ?
Alain Burkhard
Eva on trial
Michel Crettaz
Strategic Brand Management in the perspective of a changing
food industry.
Jan De Vries
Country risk and the evaluation of offshore projects : the
cost of capital for foreign direct investment.
Nicolas D'Hueppe
Internet : du marketing au cybermarketing. Le cas du tourisme
et de l'hôtellerie Accor.
Laurent Pera
Banking over Internet : TD Bank Case.
Maria de los Angeles Perez
Global supply chain management integration and value creation
using an ERP system. SAP as a case study.
Corinne Schmitt
Disintermediation in Electronic Commerce - myth or reality
?
1998
Alessia Cicarelli
Value as a tool for best decision-making in a global business
environment.
Antoine Dupasquier
La distribution de l'horlogerie de luxe au Japon.
Mik Emmerechts
Liberalisation in the Telecommunications sector "the
battle in the local loop".
David Guyenne
Acquisition, distribution et digestion systématisées
des connaissances dans un cabinet de conseil grâce au
"Knowledge Management".
Philip Keller
The strategic use of wireless communication technology in
an international organization : Microsoft as a case study.
Olivier Marx
An investigation of the importance - in the nineties -
of International Network Membership as a Competitive Advantage
for Management Consulting Firms Active on the Swiss Market,
using Industry Survey and Personal Interviews.
Stella Mooraj
An analysis of the effectiveness of the balances scorecard
for the combined functions of communication of strategy, alignment
of actions to strategic goals and performance measurement
/ Case study - British Airways World Cargo, Pacific Region.
Patrick Rausch
The future of television in the European-Union : what will
the television market be like in the next decade ?
Bénédicte Reisser
Les entreprises issues d'innovations technologiques : Pourquoi
de telles différences entre la Suisse et les Etats-Unis
?
Michelle Scholtes
Arbed S.A. : quelle politique adopter en Europe de l'Est
pour son produit phare, les poutrelles ?
1997
Cédric Adongo
Reegineering business processes : the order fullfilment
challenge.
Philippe Baumann
R&D de troisième génération :
évaluation des projets dans le cadre de la mise en
place d'un portefeuille stratégiquement équilibré.
Alain Berger
Ownership structure and corporate performance : the case
of Swiss chemicals & pharmaceuticals.
Carole Besson
Ethical Issues in International Marketing : Developing
and testing a teaching module.
Arnaud Brule
Celebrity endorsement for international Marketing Communication.
Guy Charlet
Les bases d'une stratégie compétitive pour les
groupes d'assurances d'entreprises
Thierry Cornille
Ways to reduce tax in an international environment : corporation
taxes and deferred taxes.
Barbara Frei
L'union monétaire Européenne : les implications
pour un établissement bancaire : une étude de
cas.
Ralph-Oliver Hefti
International acquisitions and their effects on shareholders'
wealth : an event study.
Sylvie Jeannot
Trends in the private label market and their implications
for national brands and service companies dealing with them.
Stéphane-Robert Langer
Strategies for Traditional carriers in an increasingly
Internet-driven Telecommunications Environment.
Marc Laperrouza
Virtual reality in the services industry : a cross-sector
analysis.
Cédric Ney
The condition of competitiveness for enterprises operating
in Ukraine.
Mathias Ogier
Exporting American Sportswear to Europe : analysis, strategies
and recommendations.
Carmen Beatriz Prado
International business and national disaster risk.
Gintaras Sadauskas
Key success factors in the long-term client consultant
relationship. Case of sample of pharmaceutical companies operating
in Switzerland or the US.
Nicolas Suter
Total Quality Managing the changes
Emil Stojan Tasev
Analyse des joint-ventures avec la Chine - perspectives culturelles
Veronica Velo
La banque virtuelle, ses stratégies et son rôle
de précurseur dans l'ère de la globalisation
des services.
1996
Thierry Cornille
Ways to reduce tax in an international environment : corporation
taxes and deferred taxes.
Magali Dubosson
Strategies internationales et développement des
services.
Daniel Duvillard
Ne manquez pas l'occasion de faire juste du second coup
- systèmes d'amélioration de la qualité
par la gestion des plaintes.
Cecilia Karling
Small investors trade equity - the equity trading process
at the Stockholm Stock Exchange and the SBF - Paris Bourse.
Emmanuel Layani
Strategic alliances : theoretical aspects and the example
of the telecommunications industry.
Fabiana Rossetti
La culture d'entreprise : implications pour une entreprise
internationale. Une étude de cas.
Valérie Roth
Les compétences-clés : développement
de savoir-faire spécifiques comme avantage compétitif.
Guy Sommerhalder
Implementing a customer-oriented approach : the strategic
Role of information systems.
Karl Torbay
Internationalisation in the service industry : the case
of the lebanese advertising agencies.
Marc-Antoine Torbay
The establishment of manufacturing operations in Russia.
Case study : Philip Morris Neva.
Corine Wagner
Marketing opportunities on the Internet.
1995
Fabrice Allegro
Acquisitions : from ideas to results
Jérôme Auzanneau
Les clefs du succès d'une marque de montres de luxe
à l'horizon du XXI siècle.
Amr Barakat
Dimensions of international grain marketing.
Vincent Bossel
Analyse du marché du tabac, comparaison Suisse-Pologne
Marc Ciriani
ISO 9000 : sur la route du Total Qualité Management
Philippe Fettes
Le management du changement
Heike Horstkotte
La montée des produits de distributeurs comme indicateur
de l'érosion de la fidélité à
la marque et réponses des fabricants de produits de
marque.
Laurent Huguenin
Information technology as a competitiveness factor for enterprise.
Laurent Maury
L'impact des variables culturelles sur l'organisation et la
gestion des forces de vente des multinationales à l'étranger.
Le cas d'entreprises helvétiques.
Jr. Daniel Pairon
Sino-foreign joint ventures as direct foreign investment in
the People's Republic of China.
Alessandro Panella
Influence de la structure de la distribution sur le marketing
du petfood : une étude internationale.
Steve Pennone
Management of the access to the market : channel, power&information,
technologies in the 1990s.
Denis Perez
L'offre de service dans l'informatique professionnelle et
l'allongement de la durée de vie des équipements
: le cas de la mini-informatique IBM.
Tecla Solari
Le développement des activités de market-making
sur les fonds de placement.
Stefano Spurio
La spécificité du marketing des services,
la cas SGS.
Corine Tocmacov-Doduc
Baby-products expansion opportunities in international markets
Christian Vaney
Investigation of accident costs from theoretical concepts
to practical use.
Olov Vognild
The order fulfillement challenge : reengineering logistics
management.
1994
Sven Andersson
Restructuring a company's marketing channel - case study
Geotronics SA.
Flavien Charpentier
Facteurs déterminants du succès d'une acquisition
dans la préparation de l'opération et dans l'intégration
de l'entreprise acquise.
Fabrizio Dicembre
Distribution : the next turning point in the
automotive industry.
Pascal Dutheil
Managing the Business Travel Process
Eric Fruytier
Time based Competition
Marc Gloesner
Marketing and Technology Transfer in academic research institutions
: a comparison between American and Swiss experiences.
Kerimcan Gurun
The new strategies for major pharmaceuticals in the 1990s.
Sylvain Huot
Strategic Marketing Alliances for the Pharmaceutical Industry
"The Valsartan Project".
Annette Kihl
The winning marketing strategies of the 1990s. A study of
branded food manufactures in Europe.
Catherine Kindinis
Utilisation d'un modèle d'évaluation d'un service
dans un système de gestion de la qualité.
Cédric Lacroix
Strategic vision and visionary leadership.
Marc-Alain Langel
Development of a total quality maturity assessment model.
Stéphanie Mérillat
Les mesures d'efficacité du sponsoring dans les entreprises
internationales.
Ahmed Mostafa Nada
Corporate restructuring and process reengineering
Daniel Schoch
Venture Capital in Switzerland in the biotechnical and medical
related fields.
Elisabeth Sjöberg
H&M, an evaluation of the internal information and
communication system
Anouk Studer
Emballage et environnement en Europe : gestion et communication.
1993
Olivier Abulker
Managing the financial risk for a cotton trader.
Kpaté Adjaoute
Les modèles d'évaluation d'option à
élasticité de variance constante.
Alain Amiel
Electronic funds transfer : are we really going towards
cashless/checkless society ?
Ivan Carillo
Brand accounting in compliance with international standards.
Sergio de Araujo
Standort East-Germany : investing in post-wall markets.
Alain Gervaix
Assessing the optimal conditions for the effective distribution
and promotion of international non-durable consumer products
to commercial enterprises, institutional customers and governments.
Emmanuel Lucas. G
L'implentation d'un système de gestion de la qualité
dans une multinationale de services.
Petra Hensel
The tobacco advertising ban in the European Community.
François Jancloes
Global account management in Europe's IT industry
Patrick Keiser
The evaluation of the Green Dat scheme : a possible waste
management for the EEC.
Federico Marinelli
Certificat des systèmes qualité ISO 9000 : cas
Olivetti.
Sonia Pernet
Négociation commerciale interculturelle : diversité
des stratégies, des tactiques et des styles de négociation
illustrée par les expériences d'entreprises
suisses.
Laurent Ramsey
Speculation in the soft commoditites markets
Jérôme Schurink
Logistics in Europe of the 1990's : the case of GRACE Speciality
Chemicals.
Katrin Strohhacker
La stratégie d'une entreprise horlogère de
luxe pour assurer sa pérennité, le redressement
de la manufacture Jaeger-LeCoultre
Cécile Colin
Le marketing des produits "allégés ou Light"
en Europe
William Ijeh
Introducing Marketing Function in a Service Multinational.
Silvia Michelet
Developments in the Retail Trade in Europe and the Battle
for the Control of the Value Chain.
Pascal Paschoud
Eurobrands
Fabrice Patureau
The creation of a European Advertisement Concept to improve
the use of recruitment advertising by conveying a more consistent
GRACE image throughout Europe.
David Senn
Etude de marché du conseil en qualité en Suisse
et en France.
Sjoerd Visser
Quality Assurance Services



