Vous êtes ici: UNIL > HEC > IRM > Recherche et publications > Thèses de Master
Français | English

Thèses de Master

2008


MCCF:

YANOCHKIN Anton

Operational Risk in Financial Institutions: Which Approach is The Best


MScM:

DIREN Mine

Luxury goods marketing in developing countries. The case of Turkey and China

 

GAJDOCZKI Natacha

Des facteurs clés de l'échec ou du succès d'une relation commerciale entre entreprises chinoises et européennes

 

LIU Sicong
Leadership in Luxury Goods Industry

 

MOUSSA Hala

Etude de stratégie d'une entreprise pharmaceutique. Relations avec les gouvernements et organisations intl dynamiques dans ce secteur

 

ROULIN Nicolas

Discrimination Against Immigrants at Employment: Relations Between Managers’ Level of Moral Development, Supervisor Advice, and Codes of Conduct

 

TAUXE Sébastien

Analyse de la perception de marques de café, en regard de bénéfices recherchés par le consommateur dans différentes situations de consommation

 

TERRAHE Ilka

Reaching Limits : Back casting the role of CO2 Emissions

 

VALYDON Melvyna

e-CRM: a Comparison Across Sectors ans a Survey of Customers' Perception

 

WAELCHLI Fabienne

L'analyse de la communication environnementale des constructeurs automobiles

 

WU-TIU-YEN Laetitia

Trading up, une stratégie efficace mais mais spécifique - le trading up en terme de
marketing mix

2007

MCCF:

AJEM Wafa
Déterminants des honoraires d'audit et concentration du marché de contrôle : cas des sociétés cotées à la SWX

ALBASINI David
La surveillance des Réviseurs en Suisse, aux USA et dans l'EU

BARRAS Hervé
Impact des Comités d'Audit sur l'Entreprise et Etude Comparative entre les USA, l'Europe et la Suisse

DEBETAZ Sandrine
Effiérences de change et de conversion dans les groupes de sociétés. Traitement sous l'angle du droit fiscal suisse

EMERY Nicolas
IAS 36: From a Theoretical Point of View to its Practical Implementation

FOELLMI Fanny
Impact de la révision du Code des obligations sur un grand cabinet

GOUNON Eva
Modification de l'obligation de révision dans le Code des Obligations en Suisse, Evolutions Internationales, Approfondissements sur les aspects liés au contrôle interne

HAAG Patrick
Sarbanes-Oxley Act versus Swiss Federal Banking Commission: A comparative study about requirements and disclosure

IMHOF Frédéric
Prédictions d'analystes, Earnings Management et réputation

JOTTERAND Renaud
Développements possibles en matière de lutte contre le blanchiment d'argent en Suisse

MONNIER Stéphane
Biotechs: politique de financement, choix comptables et utilité des chiffres comptables

PONS Emilien
Les transactions liées : risques pour les parties prenantes à l'entreprise et démarche d'audit à adopter

WOHLSCHLAG Cédric
Quand les outils de contrôle de projet rencontrent les besoins des dirigeants

MScM:

AUER Fanja
How Social Dominance Orientation Affects Union Participation: A Moderated Mediation Model including Organizational Justice Perceptions

BOGUSZ Magda
New Corporate Governance  for Professional Services Companies: Board Composition of the Board of Directors in Strategic Consulting. Professional Services Companies with Partnerships

BORES Céline
Building the CRM Process at Danone Belgium

BUFF Olivier
Etudes des besoins informatiques non couverts en Suisse romande

CAZEAUX Stéphanie
UBS France and diversity corporate value managerial implications

CRETTAZ Antoine
Rejuvenation of Ageing Brands in terms of Visual Identity and the Impact on Brand Modernity

DALGAS Olaf
Future of the Wine Sector in Valais

FACCHINETTI Joelle
Etude d'image de Neuchâtel Xamax

FAUST Gergana
Bata Brand : in the Frame of Trading Up and Trading Down

GALLINARI Carla
Les méthodes de marketing de projet et de mécénat dans le cadre du développement d'un médicament

GERBER Michel
Formative dimension of audit in a manager's training course

GRESET-DIT-GRISEL Camille
L'impact économique du Champs Open 2007 et du Caprice Festival 2007 sur la région de Crans-Montana

IMOBERDORF Yves
An Analysis of Potential Future Markets for a High-Tech Product Increasing the Comprehension of Consumer Behavior (CUBES). A Focus on the Fast Moving Consumer Goods Industry

JACCOUD Maxime
Misbehaviour in Online Reputation Systems

JANSSEN Sandy
Globalization, outsourcing and the consequences for the workers in developping countries

KEMBALL Natacha
How can a sustainable development program be implemented in a top-word hotel such as the Ritz-Carlton, Key Biscayne, which embraces the three core aspects of social, environmental and economic development?

LEBRUN Hélène
Success Criteria for Business-NPO Partnerships. Application to theCorporate Support Group of the Intl Committee of the Red Cross

LEHMANN Aurélien
Analyse et émission de recommandations stratégiques marketing pour un fromage suisse traditionnel

LOPEZ Olaya
Online Reputation Systems and Users - an Empirical Approach

MELONI Francesca
Processus de recherche de sponsors dans le cadre de l'événementiel

MONNIER Léonard
Enquête de satisfaction sous-traitants et fournisseurs

OGRIED Halvor
ConsUmer BEhavior System (CUBES) - Feasibility Study

ROHR Dominique
Managing Risks and Achieving Transparency. The Challenge of the Swiss Solvency Test

ROY Bénédicte
Gestion des projets de modélisation à HUG

SCANO Danièle
Teamworking & Knowledge Sharing in UBS Wealth Management Italy Intl

SCHAAL Martine
An Analysis of customer reaction towards products line reductions

SCHALLER Sophie
Achieving Consistent and Contemporary Brand Look By judicious Choices of Brand Elements

SCHWASS Alexandra
Payot Libraire SA : Les ventes à terme. Cas accompagné de sa note pédagogique

SERRE Emanuelle
Indice de revenu disponible à court terme des ménages en Suisse et applications dans le cadre d'études Geo-Marketing

SHAN Jialu
Contract, Norms, Specific Investments and Trust - Domestic versus Intl Business Relationships

SHEN Lan
Preliminary Supply Chain Security Cost Model for Clothing Industry Case China to EU

VASSALLI Christian
Teamwork & Knowledge Sharing in the Private Banking Sector : ABN AMRO

WELCH James
Business Models for Online Reputation Systems - an Empirical Analysis

ZHOU Xiao Yan
The logistics market development worlwide and in China: the third-party logistics work in the global network environment - with a real case

MTE:

BIRZA Liviu
Strategic Value of Cemex Admixtures Europe

BRELLE Vincent
Web 2.0 and Consumer Generated Media: Analysis of Their Current and Potential Impact on the Way Companies Are Doing Business

CHILLA Iris
The Introduction of Assima multilingual suite in Italy

CHIOU Wen-Yea
Preliminary Supply Chain Security Cost Model for Tobacco Industry: A Case of Latin America to Europe to Japan

CRETEGNY Raphaël
Etude de faisabilité portant sur la création d'une compagnie aérienne privée au départ de Lausanne

GEHRIG Yann
Satia Concept: what medical Investments manufacturer to partner ?

HAAG Daniel
Managing dual-value conflicts in family businesses

HECHT Maria
Coopetition and Networking in Oligopolistic Markets. The Impact of Incumbent's Strategic Actions on Network Members Entertaining Coopetitive Relationships.

MANGHERA Laura
Balanced Scorecard Application and the IT Outsourcing Case ABN Amro Bank - IBM

MINGARD Jérôme
Designing a Service Assurance Architecture at Swisscom Corporation

MOEHRING Philipp Sebas
VC Investment Decision Factors: What matters in early stage?

MULLER Jean
Synergy Opportunities between Cross Border Joint Ventures in the Frozen Bakery Industry

RADAELLI Davide
Coping with Network Externalities in the PC Industriy: The Use of Open Source Strategies

RAEMY Philippe
Internet Evolutions and implications for Pay-TV Operators

SAMANO MARIN Erika
Analysis of the Feasibility of United Ventures within United Planet

VALENTINOVA PRODANOVA (née GEMEDZHIEVA) Vanya
Competitive Advantage trough customer value creation in biometric industry: Strategy for TBS Holding AG

ZIVROKIC Petar
Librairie et nouvelles technologies : Analyse du papier électronique et son impact sur les librairies

2006

Compte tenu du passage en 2005-2006 aux Masters Bologne en deux ans, et les thèses de Master étant réalisées au cours de la seconde année, il n'y a pas eu de thèses de Master en 2006.

2005

Les meilleures thèses de 2005 sont disponible en ligne au format pdf:

ACEVEDO KURPJUWEIT Monica
Effects of the European Union Policies on the Banana Trade

BARROSO CASADO Raul
What explains Management and Boards of Directors Compensation in Switzerland (pdf format 333 Kb)

BATLA Garima
US's fear of outsourcing services to India: Is it justified?

CHARBONNIER Mathieu
Is the luxury industry sensitive to world business cycles? Definition, evolution of luxury industry during expansion and crisis

DE MAEYER Kristof
Organizational Factors explaining Difference in Forecasting Accuracy.
Empirical study on Hewlett Packard Consumer Goods Divisions in Switzerland and Spain

GAUTSCHI Karine
The Swiss Luxury Watchmaking Industry: A general overview and a closer look at the celebrity endorsement and sponsorship communication strategy used by the leaders

GEGENSCHATZ Martin
Knowledge Management Measurement Practices

NORDENSTRÖM Hildevig
Companies' Replies to Spontaneous Applications (pdf format 760 Kb)

PITTET Grégoire
Brand origin effects on brand's quality perceptions

RASULOVA Kamila
Customer Relationship Management: One-to One marketing and the role of IT as an enabler

RIBEIRO DOMINGOS Luis Miguel
From Neglected to Fashionable: Supply Chain Management and Integration in the Luxury Industry: An Example from a Swiss Watch-making Company

STANCA Ana-Maria
Foodservices. Out of Home Distribution Channels

WILASZEK Justyna
Centralisation of the flow of documents in the administration of canton de Vaud: is it advantageous?


2004

ANUPRAJ PILLAY Geeta
Analysis on the Impacts of Globalisation on the Indian Chemical Industry

APOSTOLOSKI Oliver
Nanotechnology Market in Switzerland, Actors, Tendencies and Applications (Research Market Study)

BORYSYUK Tetyana
Selection and Evaluation of TPL and 4PL providers for Forward and Reverse Logistics. Supply Chain Management

CHAPA Oziel
Impacts of Radio Frequency Identification Technology on Supply Chain Management

CREGO Alessandro
Valuation of Manufacturing Flexibility: An Accessible Approach to Practicing Managers

GROSSENBACHER Mathieu
Investment Projects Decisions in developing countries. Case study: Mag Plastic's decision to invest in India

GUTIERREZ Gabriela
Barriers and Entry Strategies for Ethnic Food in Canada. Case study: Mexican Packaged food. Marketing. Empirical Research

HÜTTMEIR Andreas
Competitive operations and trade off analysis

LAI Jing
Private equity funds

LALOS Marco
Applications in marketing of a new disruptive technology: Smart Dust

NAKASHIMA Alicia
Did Mexico become a huge maquiladora after Nafta? Area: Int'l Trade. Type of paper: research paper

NANBA Galina
Conditions of a free trade agreement between Russia and the European Union

ROMERO Kattya
Cross-national miscommunications: the role of national culture. Area: Intercultural Management

SANZ Eva
Microcredits in the developing countries

WANG Lijuan
Student expectations of learning and adaptation: a cross-cultural study. Quantative, survey-based study


2003

GOVAERTS Tom
Competitive analysis and market entry plan - case study Thai Kitchen in Germany

JAVORSKY Elisabeth
Building and Establishing the Umbrella Brand Garnier in Germany

KRASSIKOVA Elena
Optimization of business processes: creation of sales integrated management system (case study of Sanofi-Synthelabo)

PEÑALOZA Wendy
ERP: Enterprise Resource Planning, a Saviour or Slayer of Enterprise Competitivenes

PHILIPPOZ Cédric
Les Produits ayant une Durée prédéfinie et limitée dans le Temps.
Comment sont-ils percus par le consommateur et quelles stratégies marketing adopter ?

PIAGET Jenny
Limits in water concession contracts: the case of aguas del Aconquija (Argentina)

SCHREURS Raf
International Market Withdrawal : Factors in Decision Making
Case : Tele2(UK), Former Subsidiary of Millicom International Cellular, SA

TAN Xin
Worker morale under lean production: An iterative triangulation analysis

TERAN L. Mauricio
Satisfaction and Dissatisfaction Factors among Expatriate Employees : An Empirical Case of Study based on Compensation Policies

THEYS Mathias
How does outsourcing relate to innovation? A strategic analysis

VANDERHAEGHE Annelies
The Opportunities of Manufacturing Flexibility in a Price-Based Competitive Environment: a Case Analysis

VELEA Irina
Should index providers account for non-voting stocks?


2002

Stépane Borzillo
L'importance du développment du e-brand des entreprises virtuelles et non virtuelles

Xiaohong Cheng
Optimal framework for bank lending - applying business analysis and valuation approach using Financial Statement in Trade Finance

Esteban Martinez
Strategic Entrepreneurship - The effect of management practices on the entrepreneurial orientation of firms

Vorravee Pattaravongvisut
Face to face Interaction with Customers in Service Organisations : a case study of Luxury Products in Cosmetic Business

Rosario Ramirez
Business Model : The introduction of a digital mobile radio telecomunication technology in the Public Safety and Security Industry in the European Union Market

Alexis Vera
Determinants of foreign direct investment in the host country: the impact of the European Union membership

Xiaoyu Wu
The distribution channel and branding issues in cultured pearl market - Golay label launching

Ying Wu
The comparative analysis of accounting system evolution in two emerging market economies and its implications for international accounting - the Chinese example and Polish example


2001

Kielo Ahomaa
Incorporating biometrics into smart cards in the US

Hege Ask
Ticketing solution in the public transport industry.

Coty Claudia Barron
Consolidation in the food industry : an overview at consolidation in the food industry and bottled water.

Gabriel Champrenaud
An analysis of Mergers&Acquisitions failures in the banking industry. A study of the integration management to define strategic and managerial reasons for failure.

Judith De Labastida
Best practices in One-to-One Online marketing : the user's perspective

Minyue Dong
How do China's state-owned enterprises adapt themselves to the new economic environment ? An analysis of China's SOEs accounting practices in the new era.

Jorge Duarte De Oliveira
Foreign direct investment and transparency in public policy and institutions panel data evidences.

Alain Duranleau
Value- based management : the key to a long-term global prosperity : the case study of Caterpillar and its implementation gaps.

Catalina Jimenez
Mobile Connectivity and services for an in-car environment

Cristina Nakano
Determinants of foreign direct investment : evidence from cross-country data.

Dieu Linh Nguyen
New Business Creation : internal ventures or spinoffs ?

Nina Sidalova
Role of Asia-Pacific governments in the development of information technology : a comparative study of two IT diffusion models.

Isabelle Thieffry
The MNCs Intrafirm transfer and management of knowledge : What factors would ensure success for knowledge management ?

Jennifer Uster
Internal Marketing for Employee Change Management in a Post-Merger environment : the case of Swissair/Sabena.


2000

Stéphane Alcaraz
On the strategy of Financial Institutions; trends, environments and business models

Pablo Amuchastegui
Leading indicators of currency Crises : Argentina in the 90?

Angelica Cortes
Common applications to manage the supply chain efficiently

Lily Ehrenpol
Technology transfer : case study of Penang's High Technology Cluster

Jani Faupel
Business plan for a new manufactoring venture in Nigeria. A feasibility study for a Nigerian service company desiring to diversify into manufactoring.

Eliana Giraldo
Viable alternative for two business-to-business leading companies strengthening their competitive position into the e-business.

Antoine Janisson
Network structures and their impact on personel

Thomas Liaudet
Business-to-Business : riding the next e-commerce wave

Abraham Hong Ze Lu
Pricing Strategic HR : a case study of real options in Caterpillar.

Richard Christophe
La création et la promotion d'un site pour une entreprise

Andreanne Sallin
Portfolio restructuring in the food industry : Danone, Unilever, Mars and Nestlé.

Claudine Schmitz
Le rôle de la gestion de l'information dans la satisfaction des clients. Application au processus Order Fulfilment chez InterdiCa.

Gerd Smeets
A strategic analysis of the emerging online brokerage industry

Paul Tchamake
The impacts of environment considerations on business management : the cost structure and substance.


1999

Francisco Bernal
A survey on the subsidiary management autonomies behavior.

Samantha Berthet
Can Singapore seaport maintain its role as the hub of South East Asia ?

Silvina Blanco-Ziegler
Do Corporate Values add value to an organization ?

Alain Burkhard
Eva on trial

Michel Crettaz
Strategic Brand Management in the perspective of a changing food industry.

Jan De Vries
Country risk and the evaluation of offshore projects : the cost of capital for foreign direct investment.

Nicolas D'Hueppe
Internet : du marketing au cybermarketing. Le cas du tourisme et de l'hôtellerie Accor.

Laurent Pera
Banking over Internet : TD Bank Case.

Maria de los Angeles Perez
Global supply chain management integration and value creation using an ERP system. SAP as a case study.

Corinne Schmitt
Disintermediation in Electronic Commerce - myth or reality ?


1998

Alessia Cicarelli
Value as a tool for best decision-making in a global business environment.

Antoine Dupasquier
La distribution de l'horlogerie de luxe au Japon.

Mik Emmerechts
Liberalisation in the Telecommunications sector "the battle in the local loop".

David Guyenne
Acquisition, distribution et digestion systématisées des connaissances dans un cabinet de conseil grâce au "Knowledge Management".

Philip Keller
The strategic use of wireless communication technology in an international organization : Microsoft as a case study.

Olivier Marx
An investigation of the importance - in the nineties - of International Network Membership as a Competitive Advantage for Management Consulting Firms Active on the Swiss Market, using Industry Survey and Personal Interviews.

Stella Mooraj
An analysis of the effectiveness of the balances scorecard for the combined functions of communication of strategy, alignment of actions to strategic goals and performance measurement / Case study - British Airways World Cargo, Pacific Region.

Patrick Rausch
The future of television in the European-Union : what will the television market be like in the next decade ?

Bénédicte Reisser
Les entreprises issues d'innovations technologiques : Pourquoi de telles différences entre la Suisse et les Etats-Unis ?

Michelle Scholtes
Arbed S.A. : quelle politique adopter en Europe de l'Est pour son produit phare, les poutrelles ?


1997

Cédric Adongo
Reegineering business processes : the order fullfilment challenge.

Philippe Baumann
R&D de troisième génération : évaluation des projets dans le cadre de la mise en place d'un portefeuille stratégiquement équilibré.

Alain Berger
Ownership structure and corporate performance : the case of Swiss chemicals & pharmaceuticals.

Carole Besson
Ethical Issues in International Marketing : Developing and testing a teaching module.

Arnaud Brule
Celebrity endorsement for international Marketing Communication.

Guy Charlet
Les bases d'une stratégie compétitive pour les groupes d'assurances d'entreprises

Thierry Cornille
Ways to reduce tax in an international environment : corporation taxes and deferred taxes.

Barbara Frei
L'union monétaire Européenne : les implications pour un établissement bancaire : une étude de cas.

Ralph-Oliver Hefti
International acquisitions and their effects on shareholders' wealth : an event study.

Sylvie Jeannot
Trends in the private label market and their implications for national brands and service companies dealing with them.

Stéphane-Robert Langer
Strategies for Traditional carriers in an increasingly Internet-driven Telecommunications Environment.

Marc Laperrouza
Virtual reality in the services industry : a cross-sector analysis.

Cédric Ney
The condition of competitiveness for enterprises operating in Ukraine.

Mathias Ogier
Exporting American Sportswear to Europe : analysis, strategies and recommendations.

Carmen Beatriz Prado
International business and national disaster risk.

Gintaras Sadauskas
Key success factors in the long-term client consultant relationship. Case of sample of pharmaceutical companies operating in Switzerland or the US.

Nicolas Suter
Total Quality Managing the changes

Emil Stojan Tasev
Analyse des joint-ventures avec la Chine - perspectives culturelles

Veronica Velo
La banque virtuelle, ses stratégies et son rôle de précurseur dans l'ère de la globalisation des services.


1996

Thierry Cornille
Ways to reduce tax in an international environment : corporation taxes and deferred taxes.

Magali Dubosson
Strategies internationales et développement des services.

Daniel Duvillard
Ne manquez pas l'occasion de faire juste du second coup - systèmes d'amélioration de la qualité par la gestion des plaintes.

Cecilia Karling
Small investors trade equity - the equity trading process at the Stockholm Stock Exchange and the SBF - Paris Bourse.

Emmanuel Layani
Strategic alliances : theoretical aspects and the example of the telecommunications industry.

Fabiana Rossetti
La culture d'entreprise : implications pour une entreprise internationale. Une étude de cas.

Valérie Roth
Les compétences-clés : développement de savoir-faire spécifiques comme avantage compétitif.

Guy Sommerhalder
Implementing a customer-oriented approach : the strategic Role of information systems.

Karl Torbay
Internationalisation in the service industry : the case of the lebanese advertising agencies.

Marc-Antoine Torbay
The establishment of manufacturing operations in Russia. Case study : Philip Morris Neva.

Corine Wagner
Marketing opportunities on the Internet.


1995

Fabrice Allegro
Acquisitions : from ideas to results

Jérôme Auzanneau
Les clefs du succès d'une marque de montres de luxe à l'horizon du XXI siècle.

Amr Barakat
Dimensions of international grain marketing.

Vincent Bossel
Analyse du marché du tabac, comparaison Suisse-Pologne

Marc Ciriani
ISO 9000 : sur la route du Total Qualité Management

Philippe Fettes
Le management du changement

Heike Horstkotte
La montée des produits de distributeurs comme indicateur de l'érosion de la fidélité à la marque et réponses des fabricants de produits de marque.

Laurent Huguenin
Information technology as a competitiveness factor for enterprise.

Laurent Maury
L'impact des variables culturelles sur l'organisation et la gestion des forces de vente des multinationales à l'étranger. Le cas d'entreprises helvétiques.

Jr. Daniel Pairon
Sino-foreign joint ventures as direct foreign investment in the People's Republic of China.

Alessandro Panella
Influence de la structure de la distribution sur le marketing du petfood : une étude internationale.

Steve Pennone
Management of the access to the market : channel, power&information, technologies in the 1990s.

Denis Perez
L'offre de service dans l'informatique professionnelle et l'allongement de la durée de vie des équipements : le cas de la mini-informatique IBM.

Tecla Solari
Le développement des activités de market-making sur les fonds de placement.

Stefano Spurio
La spécificité du marketing des services, la cas SGS.

Corine Tocmacov-Doduc
Baby-products expansion opportunities in international markets

Christian Vaney
Investigation of accident costs from theoretical concepts to practical use.

Olov Vognild
The order fulfillement challenge : reengineering logistics management.


1994

Sven Andersson
Restructuring a company's marketing channel - case study Geotronics SA.

Flavien Charpentier
Facteurs déterminants du succès d'une acquisition dans la préparation de l'opération et dans l'intégration de l'entreprise acquise.

Fabrizio Dicembre
Distribution : the next turning point in the automotive industry.

Pascal Dutheil
Managing the Business Travel Process

Eric Fruytier
Time based Competition

Marc Gloesner
Marketing and Technology Transfer in academic research institutions : a comparison between American and Swiss experiences.

Kerimcan Gurun
The new strategies for major pharmaceuticals in the 1990s.

Sylvain Huot
Strategic Marketing Alliances for the Pharmaceutical Industry "The Valsartan Project".

Annette Kihl
The winning marketing strategies of the 1990s. A study of branded food manufactures in Europe.

Catherine Kindinis
Utilisation d'un modèle d'évaluation d'un service dans un système de gestion de la qualité.

Cédric Lacroix
Strategic vision and visionary leadership.

Marc-Alain Langel
Development of a total quality maturity assessment model.

Stéphanie Mérillat
Les mesures d'efficacité du sponsoring dans les entreprises internationales.

Ahmed Mostafa Nada
Corporate restructuring and process reengineering

Daniel Schoch
Venture Capital in Switzerland in the biotechnical and medical related fields.

Elisabeth Sjöberg
H&M, an evaluation of the internal information and communication system

Anouk Studer
Emballage et environnement en Europe : gestion et communication.


1993

Olivier Abulker
Managing the financial risk for a cotton trader.

Kpaté Adjaoute
Les modèles d'évaluation d'option à élasticité de variance constante.

Alain Amiel
Electronic funds transfer : are we really going towards cashless/checkless society ?

Ivan Carillo
Brand accounting in compliance with international standards.

Sergio de Araujo
Standort East-Germany : investing in post-wall markets.

Alain Gervaix
Assessing the optimal conditions for the effective distribution and promotion of international non-durable consumer products to commercial enterprises, institutional customers and governments.

Emmanuel Lucas. G
L'implentation d'un système de gestion de la qualité dans une multinationale de services.

Petra Hensel
The tobacco advertising ban in the European Community.

François Jancloes
Global account management in Europe's IT industry

Patrick Keiser
The evaluation of the Green Dat scheme : a possible waste management for the EEC.

Federico Marinelli
Certificat des systèmes qualité ISO 9000 : cas Olivetti.

Sonia Pernet
Négociation commerciale interculturelle : diversité des stratégies, des tactiques et des styles de négociation illustrée par les expériences d'entreprises suisses.

Laurent Ramsey
Speculation in the soft commoditites markets

Jérôme Schurink
Logistics in Europe of the 1990's : the case of GRACE Speciality Chemicals.

Katrin Strohhacker
La stratégie d'une entreprise horlogère de luxe pour assurer sa pérennité, le redressement de la manufacture Jaeger-LeCoultre

Cécile Colin
Le marketing des produits "allégés ou Light" en Europe

William Ijeh
Introducing Marketing Function in a Service Multinational.

Silvia Michelet
Developments in the Retail Trade in Europe and the Battle for the Control of the Value Chain.

Pascal Paschoud
Eurobrands

Fabrice Patureau
The creation of a European Advertisement Concept to improve the use of recruitment advertising by conveying a more consistent GRACE image throughout Europe.

David Senn
Etude de marché du conseil en qualité en Suisse et en France.

Sjoerd Visser
Quality Assurance Services

Rechercher:
 
 
Internef - CH-1015 Lausanne - Suisse - Tél. +41 21 692 33 00 - Fax +41 21 692 33 05